Sarah was the Creative and Digital Manager at Chestnut Park Real Estate from 2015 - 2017. She was responsible for refreshing the brand, providing artistic and creative direction to the marketing team, advising on the corporate marketing strategy, digital and social media marketing. Sarah also created and deployed a variety of digital marketing training courses to brokerage realtors as well leading as one on one marketing consultations for Chestnut Park agents across Ontario.
During this time Sarah lead a refresh of the brand which included a redesign of Chestnut Park website. The strategy's objective was to give the site a contemporary fresh look and feel, update the functionality and to better leverage the brand's affiliation with Christie's International Real Estate. Sarah borrowed inspiration for the elegant visual look of Christie's "Luxury Defined" blog, as well as the functionality of being able to search for properties by lifestyle to better promote Chestnut Park's recreational market areas to foreign buyers.
One of the challenges of this project was building consensus and creating buy-in from the diverse range of agents whom all responded to change differently. This was achieved through several carefully curated group sessions, as well as a company wide survey that allowed all of Chestnut Park's agents to provide their input about what they liked about the old website and how they felt it could be improved to better drive their business. Furthermore, a series of design update emails were distributed to notify the agents of the status of the project and prepare them for the official website launch date. Consistent internal communications with key stakeholders throughout the website redesign process allowed for a smooth launch compared to previous marketing initiatives that had been met with negative feedback internally due to limited internal project updates.
After the Chestnut Park Real Estate website redesign, the site now boasts a strong average session duration of two minutes and twenty seconds, a substantial climb from their previous one minute and forty seconds.