Bododo is an emerging Canadian children's sleepwear brand that will be launching in 2020. This company focused on producing well-made sleep sacs and pyjamas from wool and organic cotton. The founders wanted a logo that was playful, simple and unique. They wanted the brand to be unisex, hip but not funky, design-forward but not "techy," comforting but not babyish and sophisticated yet fun. Inspiration for this branding project came from brand such as, allbirds, Jacadi, quip and Framebridge.