Client: Toronto blogger Natalie Ho of My Little Secrets
Project: Wedding stationary suite as a cross promotional venture between Love Love Me Do Designs and Toronto based blogger Natalie Ho of My Little Secrets
Natalie Ho is the Toronto based founder of the hugely popular My Little Secrets blog. Sarah met Natalie while networking at an Etsy event and quickly established that they were both getting married on the same day that year! What are the chances? They were meant to work together. In a cross promotional effort, Sarah designed Natalie's wedding invitation suite while Natalie wrote a blog piece about the process. This resulted in the Love Love Me Do Designs brand receiving great market exposure. The cross promotional efforts were communicated through post on the Facebook, Twitter and Instagram platforms, where Natalie has an impressive following of 18.9K and counting. To see Natalie's blog posts click HERE and HERE. Natalie included links back to the Love Love Me Do Designs Etsy shop which had customizable templates and also featured Natalie's invitation suite designs available for sale. This became LLMD's best selling template on Etsy for 2015.
Natalie was married at a modern sophisticated space in downtown Toronto, so she needed an invitation suite that would fit this vibe, but also reflect her fun, outgoing personality and be attractive to her massive following, hungry for the latest trends.